Spoon Me Answers the Question: Is Frozen Yogurt a Fad or Trend?
Frozen yogurt is back in a big way and Spoon Me is involved in leading the charge. AllBusiness asks: Frozen Yogurt Franchises: Fad or Trend?
“Yogurt will likely be a longer-lasting trend, and I see no reason why the frozen variety should fade out sooner,” says Bret Thorn, Food Editor for Nation’s Restaurant News. Compared to other food-service concepts, frozen yogurt is low-investment, with small locations and limited menus. Franchisors are offering financial incentives to make the investment even lower.
Spoon Me recently began offering new franchisees a six-month royalty holiday, which CEO Ryan Combe says is motivating new franchisees to sign faster. “This royalty permits a margin for error, giving the franchisee a grace period allowing further preparation,” Combe explains. “In addition, when a franchisee opens multiple stores, Spoon Me offers a discount from their initial franchise fee so the cost of startup is significantly decreased.”
At Spoon Me, “We market ourselves as a lifestyle brand,” says Combe. “Spoon Me focuses on the atmosphere and personal relationships. We want people to come not just for the yogurt, but for the experience.”
Check out the entire article on AllBusiness.com
